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	<title>The armchair executive</title>
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		<title>The armchair executive</title>
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		<title>Wal-Mart making timely marketing moves</title>
		<link>http://armchairexec.wordpress.com/2009/06/21/wal-mart-making-timely-marketing-moves/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/21/wal-mart-making-timely-marketing-moves/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 03:58:26 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[Back to school]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Circuit City]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[PRN]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Smart Network]]></category>
		<category><![CDATA[Stephen Quinn]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=220</guid>
		<description><![CDATA[An Ad Age interview published the other day with Wal-Mart's US CMO Stephen Quinn revealed a number of interesting points about their marketing strategy.  For me, there were three points in particular that seemed to be important. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=220&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>It turns out breaking up isn&#8217;t hard to do at all</title>
		<link>http://armchairexec.wordpress.com/2009/06/19/it-turns-out-breaking-up-isnt-hard-to-do-at-all/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/19/it-turns-out-breaking-up-isnt-hard-to-do-at-all/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 05:31:04 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Circuit City]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[Epsilon]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=194</guid>
		<description><![CDATA[That is to say, it's not hard for customers at least.   The companies hoping to continue selling to them, on the other hand, aren't taking it so well.  But who can blame customers when the companies they do business with make it so easy to hate them by insisting on talking to them rather than with them?  It's all too common these days for customers to be inundated with messages that come too frequently, use an unwelcome communication channel, and deliver irrelevant information.  And they get it from all sides: email, direct mail, phone calls, text messages, social media, and more.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=194&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Memo to Wired: watch your social skills</title>
		<link>http://armchairexec.wordpress.com/2009/06/17/memo-to-wired-mind-your-socializing/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/17/memo-to-wired-mind-your-socializing/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 23:56:27 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Golf Digest]]></category>
		<category><![CDATA[Iran]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=171</guid>
		<description><![CDATA[If you've read my blog before, you probably know I'm a big fan of Wired Magazine.  I also happen to be a Wired Fan on Facebook, which means that when the editors post updates to announce new articles or events, they appear on my Facebook News Feed.  I'm also a fan of NPR, Facebook Security, and a few others I won't mention.  Generally I really value my "fanness" because these sites don't abuse the privilege of communicating with me.  The post anywhere from once a week to a couple of times a day, and it's usually very informative content.

But today Wired posted this update, and as you can see the fan commentary was blistering.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=171&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Don&#8217;t go overboard with Green</title>
		<link>http://armchairexec.wordpress.com/2009/06/17/dont-go-overboard-with-green/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/17/dont-go-overboard-with-green/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 17:57:05 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bradley effect]]></category>
		<category><![CDATA[Energy Star]]></category>
		<category><![CDATA[Green marketing]]></category>
		<category><![CDATA[Green movement]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Market research]]></category>
		<category><![CDATA[New Coke]]></category>
		<category><![CDATA[ORC]]></category>
		<category><![CDATA[Social desirability bias]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=158</guid>
		<description><![CDATA[Let me start out by saying I'm an avid supporter of the green movement -- we need to take far greater action than we do today to address pollution, poor water quality, and global warming.  And the marketing community is doing a great job, helping to lead the way through product innovation and increasing consumer awareness about what they buy and how those decisions ultimately affect the environment.  Like anything else, though, it's possible to take this too far.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=158&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>It&#8217;s on: Best Buy vs. Wal-Mart</title>
		<link>http://armchairexec.wordpress.com/2009/06/16/its-on-best-buy-vs-wal-mart/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/16/its-on-best-buy-vs-wal-mart/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 16:19:15 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[Circuit City]]></category>
		<category><![CDATA[CompUSA]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[True Stories]]></category>
		<category><![CDATA[Tweeter]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=152</guid>
		<description><![CDATA[Best Buy is running a new ad as part of their "True Stories" campaign that features retail associates recounting their favorite customer interactions.  It's a well-run campaign that humanizes the retailer, and puts the associate front-and-center as a knowledgeable and approachable resource for the customer's consumer electronics purchasing decision.  This particular ad features an associate named Rachel Muñoz of store #1473 in McAllen, Texas, and goes after Wal-Mart by name.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=152&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jeffsamitt</media:title>
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		<title>What dolphins can teach us about intra-office competition</title>
		<link>http://armchairexec.wordpress.com/2009/06/15/what-dolphins-can-teach-us-about-intra-office-competition/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/15/what-dolphins-can-teach-us-about-intra-office-competition/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 03:56:44 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Dolphin]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[IMAX]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Nash Equilibrium]]></category>
		<category><![CDATA[Stag Hunt]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=140</guid>
		<description><![CDATA[Let me start by admitting that most of what I know of dolphins comes from an IMAX movie of the same name that I watched today while on a field trip with my son's 3rd grade class.  Other than that, my knowledge of these magnificent creatures is limited to a couple of childhood trips to SeaWorld and a chance encounter I had with a group of them while kayaking on the Outer Banks of North Carolina.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=140&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jeffsamitt</media:title>
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		<title>Advertising mistakes to avoid</title>
		<link>http://armchairexec.wordpress.com/2009/06/14/advertising-mistakes-to-avoid/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/14/advertising-mistakes-to-avoid/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 02:38:33 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ajay Bhatt]]></category>
		<category><![CDATA[Dave Thomas]]></category>
		<category><![CDATA[Frosty Posse]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Oops]]></category>
		<category><![CDATA[Rock star]]></category>
		<category><![CDATA[Sponsors of tomorrow]]></category>
		<category><![CDATA[Wendy's]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=136</guid>
		<description><![CDATA[Intel has launched a great new ad campaign called "Sponsors of Tomorrow" which they're using to reinvigorate the Intel brand by simultaneously highlighting both their contributions to our digital lives today and the innovations they'll bring to the computing world in the future.  The campaign, created by Venables Bell &#38; Partners, kicked off last month with an ad called "Rock Star" which was then followed by "Oops."<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=136&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">jeffsamitt</media:title>
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		<item>
		<title>Marketing your way through a crisis</title>
		<link>http://armchairexec.wordpress.com/2009/06/13/marketing-your-way-through-a-crisis/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/13/marketing-your-way-through-a-crisis/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 19:11:54 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[bankruptcy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Circuit City]]></category>
		<category><![CDATA[Explorer]]></category>
		<category><![CDATA[Firestone]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Johnson & Johnson]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Pentium]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Six Flags]]></category>
		<category><![CDATA[Tylenol]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=113</guid>
		<description><![CDATA[Yet another corporation has filed for Chapter 11 bankruptcy.  This time it's the amusement park company Six Flags, which is reportedly laboring under a massive $2.4 Billion debt load and crushing interest payment obligations.  Their attempts to refinance the debt have come at the wrong time because there's still a credit liquidity crisis due to the global financial meltdown, thus they've been unable to gain access to enough capital to avoid the filing.  So Six Flags has quite a task ahead of them.  Setting aside the task of successfully creating a reorganization plan (which the article indicates has been pre-negotiated with creditors) and emerging from Ch. 11 in the near future, they face the incredibly daunting task of reassuring customers that it's safe to visit their parks.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=113&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The black box in your pocket</title>
		<link>http://armchairexec.wordpress.com/2009/06/12/the-black-box-in-your-pocket/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/12/the-black-box-in-your-pocket/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 03:57:01 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[black box]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[Engadget]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[flight data recorder]]></category>
		<category><![CDATA[GIS]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Location-based services]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Suunto]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[wiretapping]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=107</guid>
		<description><![CDATA[Location-based services for mobile phones, such as finding nearby businesses and obtaining turn-by-turn directions, have been around for a while now. Mobile carriers use location-sensing technologies such as cell-tower triangulation and, more recently, embedded GPS sensors to make this possible by pairing them with GIS data that provides information on structures, terrain, and points of interest.  There are also service offerings such as Verizon's Chaperone feature, which is designed for parents to track and receive real-time alerts on their children's whereabouts.  Soon, it will even be easy to get alerts on your phone when your Facebook friends are nearby.  I think this is pretty exciting stuff because it can help make our lives a whole lot more convenient, more connected, and safer.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=107&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Will you find your next job on eBay?</title>
		<link>http://armchairexec.wordpress.com/2009/06/11/will-you-find-your-next-job-on-ebay/</link>
		<comments>http://armchairexec.wordpress.com/2009/06/11/will-you-find-your-next-job-on-ebay/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 01:37:41 +0000</pubDate>
		<dc:creator>jeffsamitt</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[auction]]></category>
		<category><![CDATA[business school]]></category>
		<category><![CDATA[Careerbuilder]]></category>
		<category><![CDATA[cover letter]]></category>
		<category><![CDATA[demand]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[labor]]></category>
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		<category><![CDATA[Monster]]></category>
		<category><![CDATA[network effect]]></category>
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		<category><![CDATA[resume]]></category>
		<category><![CDATA[Snagajob]]></category>
		<category><![CDATA[The Ladders]]></category>
		<category><![CDATA[unemployment]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://armchairexec.wordpress.com/?p=81</guid>
		<description><![CDATA[No, I'm not suggesting companies will bid on you.  Despite the fact that economists refer to the job market as the supply and demand for labor, the labor is not the product.  The job is.  (Especially in this economy.)  But I'm not suggesting you'll bid on jobs, either.  Not exactly.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=armchairexec.wordpress.com&amp;blog=8036501&amp;post=81&amp;subd=armchairexec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">jeffsamitt</media:title>
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